CRM Health Check
Challenge & Objective
Perform a holistic analysis of current business processes that serves to define an AS-IS status in the areas of sales, CRM and IT. Introduce CRM to all business units, as a concept and culture to learn about current pain points and potential solutions from customer perspective. Define a CRM roadmap including quick wins and suggested implementation phases for the next years.
MCON Contribution
- Review existing organizational, business process and IT landscape documents
- Execute as-is workshops and interviews with all departments and stakeholders
- Create process document of all AS-IS processed in MPM matrix
- Execute to-be workshop to define future CRM needs
- Create to-be processes based on CRM needs
- Define IT landscape based on to-be processes
- Evaluate multiple CRM providers to select future CRM system based on identified demand
Project Benefits
- AS-IS process documentation
- Processes are mapped to existing IT landscape
- CRM Roadmap is defined based on several phases through the next 3 years
- CRM implementation phase kick-off material is ready
Customer
France based FMCG
Methodology & Technology
Business Analysis and stakeholder interviews by CRM Consultants
Project Duration
3 month with 3-4 consultants
