CRM Health Check

Challenge & Objective

Perform a holistic analysis of current business processes that serves to define an AS-IS status in the areas of sales, CRM and IT. Introduce CRM to all business units, as a concept and culture to learn about current pain points and potential solutions from customer perspective. Define a CRM roadmap including quick wins and suggested implementation phases for the next years.

MCON Contribution

• Review existing organizational, business process and IT landscape documents
• Execute as-is workshops and interviews with all departments and stakeholders
• Create process document of all AS-IS processed in MPM matrix
• Execute to-be workshop to define future CRM needs
• Create to-be processes based on CRM needs
• Define IT landscape based on to-be processes
• Evaluate multiple CRM providers to select future CRM system based on identified demand

Project Benefits

• AS-IS process documentation
• Processes are mapped to existing IT landscape
• CRM Roadmap is defined based on several phases through the next 3 years
• CRM implementation phase kick-off material is ready

Customer

France based FMCG

Methodology & Technology

Business Analysis and stakeholder interviews by CRM Consultants

Project Duration

3 month with 3-4 consultants