CRM Lead Agency
Challenge & Objective
Create CRM campaigns to increase number of prospect and increase customer loyalty. Strengthen the brand image and increase dealer involvement during lead generation phase. Create integrated wholesale events with dealer participation.
MCON Contribution
- CRM campaign concept and design
- Development of campaign landing pages
- Hosting and web analysis of campaign landing pages
- Customer Target Group definition and Segmentation
- CRM touchpoint streamlining
- CRM business intelligence and KPI reporting
- CRM data quality monitoring & data cleansing
Project Benefits
- Customer data collection via digital channels
- Lead CRM system data enrichment
- Gamification of customer interaction via preferred communication channel
- Increase of lead generation
Customer
German Automotive Premium OEM
Methodology & Technology
Creative Work and Business requirement definition followed by agile software development
Project Duration
2-years with a team of consultants, designer, a copywriter and developers (5-7 people)
