CRM Lead Agency

Challenge & Objective

Create CRM campaigns to increase number of prospect and increase customer loyalty. Strengthen the brand image and increase dealer involvement during lead generation phase. Create integrated wholesale events with dealer participation.

MCON Contribution

CRM campaign concept and design
Development of campaign landing pages
Hosting and web analysis of campaign landing pages
Customer Target Group definition and Segmentation
CRM touchpoint streamlining
CRM business intelligence and KPI reporting
CRM data quality monitoring & data cleansing

CRM Agency Screenshot

Project Benefits

Customer data collection via digital channels
Lead CRM system data enrichment
Gamification of customer interaction via preferred communication channel
Increase of lead generation

Customer

German Automotive Premium OEM

Methodology & Technology

Creative Work and Business requirement definition followed by agile software development

Project Duration

2-years with a team of consultants, designer, a copywriter and developers (5-7 people)