CRM Lead Agency

Challenge & Objective

Create CRM campaigns to increase number of prospect and increase customer loyalty. Strengthen the brand image and increase dealer involvement during lead generation phase. Create integrated wholesale events with dealer participation.

MCON Contribution

  • CRM campaign concept and design
  • Development of campaign landing pages
  • Hosting and web analysis of campaign landing pages
  • Customer Target Group definition and Segmentation
  • CRM touchpoint streamlining
  • CRM business intelligence and KPI reporting
  • CRM data quality monitoring & data cleansing

CRM Agency Screenshot

Project Benefits

  • Customer data collection via digital channels
  • Lead CRM system data enrichment
  • Gamification of customer interaction via preferred communication channel
  • Increase of lead generation

Customer

German Automotive Premium OEM

Methodology & Technology

Creative Work and Business requirement definition followed by agile software development

Project Duration

2-years with a team of consultants, designer, a copywriter and developers (5-7 people)

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