Increasing Customer Loyalty

Challenge & Objective

Create Loyalty Platform for prospect and customers with integration of dealers and dealer groups. Increase visits per prospects and customer in order to increase sales and the aftersales spending per customer.

MCON Contribution

• Definition of Business Process and definition of Users Stories based on Stakeholder (Business department, Legal Department, Dealers and 3rd Parties like Clearing House
• Develop Loyalty Strategy for Wholesale and Retail Level
• Evaluate and Coordinate Technical Solution to have optimized IT landscape with multiple suppliers including offshore development team of loyalty system provider
• Development of WebAPP based on AEM for Customer Interaction including Testing, Deployment and 3rd Level Support
• Alignment with HQ and OEM Development Hub for Strategic Applications in other markets

Project Benefits

• Establish Loyalty Program within China
• Own Media Channel is established for direct communication with Customer base
• Increased dealer visits per customer
• 257 active dealers on platform

Customer

German Automotive Premium OEM

Methodology & Technology

Business Requirement definition and agile software development using HTML5, JavaScript and CSS

Project Duration

Ongoing, 2-years with a team of consultants and developers (4-5 people)